Blogging around. Why your e-commerce website needs to be a part of blogosphere?

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As many e-commerce sites can observe, the quality of their traffic depends on the quality of their content, and this fact has been proved by both scientific research and everyday practice. That’s why today we’ll be talking about why your e-commerce SEO services needs to be a part of blogosphere and how the creation of an in-house blog can help you not only bring new customers, but also increase the sales of your existing ones. Let’s get started!

The importance of blogging

If you have an e-commerce website, you might be wondering why you need to start a blog. After all, you’re in the business of selling products, not writing articles, right? Wrong! A blog can actually be a powerful tool to help drive traffic and sales to your site. There are over 2 million active bloggers in Ireland, and that number is growing every year. Also, do you know that in 2022, it’s estimated that there will be over 6 billion blog posts written each day? That’s a lot of content! 

Why you should care?

For SEO ranking

You might think that having an e-commerce website is enough to draw in traffic and customers. A blog gives your e-commerce site a voice. You can use it to talk about your products, your industry, and anything else related to your business. It helps you build relationships with potential and current customers. The higher the traffic, the higher the ranking position and the better the website quality rating from Google. Meath SEO expert will help you with optimization and positioning. 

For brand awareness 

There’s no doubt that having a blog can do wonders for your brand awareness. After all, blogging is all about creating content that will help promote your brand and get it in front of as many people as possible. You want people to know who you are and what you stand for. A blog lets you communicate with potential customers through the medium they trust most: written word on the internet.

For creating loyal customer base

As we all know, customer loyalty is key for the success of any business. The pandemic and the lockdown time showed how quickly life moved online. Now that everything is back to normal, we still value the convenience of living online. 1 in 3 customers check their website before going to a store and walking halfway through the city. This is your chance.

For answering common questions by customers

Answering common questions that customers have about your product or service is one way to use a blog. This shows that you are listening to customer feedback and are interested in addressing their concerns. Additionally, it can help build trust with potential customers who may be on the fence about whether or not to buy from you.

Promote products on blogs too, don’t just depend on product pages

Most e-commerce businesses just promote their products on their product pages and hope for the best. But if you want to really succeed in today’s online world, you need to have a blog as well. A blog allows you to connect with your customers and potential customers on a more personal level, promoting trust and loyalty. Plus, when you promote your products on your blog, you can target a wider audience than just those who happen to stumble across your product pages.

Build brand personality

Your brand is the face of your business, and it needs to have a personality that both attracts and resonates with your target market. A blog is a perfect platform to build this kind of personality. Through regular blogging, you can show off your brand’s unique voice, values, and attitude – all of which will help you attract more customers (and keep them coming back for more).

To get feedback

One of the main reasons you should have a blog is to get feedback from customers. A blog allows customers to interact with you and give their opinion on what they purchased, how they found out about your site, and what they think of your products or services. You may find that it’s not just one person that has an issue with something, but many people are complaining about it. With social media tools such as Facebook and Twitter being used more often these days, some people may use those sites to share their thoughts instead of commenting on your blog post.

Last words

It’s important to remember that blog is just one part of an effective inbound marketing strategy. But if you’re not blogging, you’re missing out on a huge opportunity to connect with your target audience and build relationships. To sum it up, if you have an e-commerce website, starting a blog is a great way to increase traffic and conversions. Plus, it allows you to build relationships with customers, create valuable content, and boost your SEO efforts. So what are you waiting for? Get blogging!


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